When you complete a movie on Jumpcut, you can assign a number of options for how other people can view or remix your work. If a clip on Jumpcut has been found to be used illegally, Zajac says, the original file will be deleted from the server, automatically removing it from all Jumpcut videos that used the clip. It also has advantages when it comes to copyright control. This approach enables relatively fast editing. When you want to play the video, Jumpcut’s software reads the commands and presents a video that appears to be edited. “You’re not actually changing the video file,” he says. You edit the Flash version in the browser, and as you do, explains Zajac, you’re actually creating a set of Flash programming commands that are layered on top of the file. When you upload a file on Jumpcut, your original file is saved on the Jumpcut servers, and a copy is converted to a Flash format. The technology that’s driving Jumpcut’s site is based on the same Flash animation software that’s responsible for a growing number of interactive websites. So far, more than 300 commercials have been submitted, and some of them are surprisingly good, says Yahoo’s Zajac. A current promotion sponsored by the chip company Doritos has put out a call for a user-edited chip commercial that will air during the Super Bowl. Previous contests include remixing the trailer to the 2006 film A Scanner Darkly and putting together a short movie from a collection of New Line horror-film clips. The corporate collaborations are part of Jumpcut’s business model: in an effort to increase brand awareness, companies provide clips and offer prizes for the best user-edited short videos.
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